The management team of FBN is attuned to the pulse of the
Internet. We at FBN have become masters of the various techniques
used to condition customers to accept the concept of lower
expectations. The emerging E-Business segment offers FBN
opportunities beyond our wildest dreams.
E-Business is a natural for FBN. The definition
of the concept is changing daily. We at FBN split E-Business into
two major categories, dealing directly with online consumers, and
selling E-Business solutions to business. E-Business is the new
frontier, a new goldrush, and the perfect opportunity for FBN to deliver
more of our famous world-class service.
Most Internet users, or as we like to call them -
online consumers, are a more affluent consumer. Fortunately, for
FBN, their affluence does not translate into "informed consumer" as most
online consumers are in general over-trusting of deals found on the
Internet. If you doubt this, consider the prevalence of
chain-letters, modem tax warnings, virus warnings, and most important
spam. Spammers would not be spamming if there was not some sort of
hit rate associated with the spammer's efforts. At this point we
would prefer ro refer to online consumers as E-Suckers but careful
market research has shown some aversion to the use of this term.
As traditional companies rush to the Internet to
stake-out their territory on this new frontier they are leaving behind
their normal good business sense. Companies which would normally
run a tight-ship are now falling victim to what we at FBN like to call
"CyberSucker Syndrome". While in normal circumstances any mention
of "syndrome" is considered bad in this situation it translates into big
billing opportunities for FBN.
The management team at FBN would like to believe they
are on top of all the best opportunities offered by the Internet.
Unfortunately, for FBN, a fantastic opportunity was missed - the Online
Auction. What a great concept! It plays directly into the
psyche of the common E-Sucker or online consumer. Auction sites
are free from all responsibility for deals gone bad, free from all
liability in fraudulent transactions, and then they charge extra for
third-party escrow services. Since it is not a FBN concept we call
online auction sites "E-Screwed" sites.
Call FBN, The CyberSucker People for all your